Although the concept of crowdfunding is becoming increasingly well-known, there is still a lot of reticence and skepticism towards this form of collective financing. Many times, reticence comes from ideas that are not based on reality but on experiences that we have been told or misconceptions of what crowdfunding really means. Therefore, if you are thinking of launching a campaign or you are simply curious, we offer you a series of keys to create your own project on lateuaterra.org and be close to success.

Who can submit a project?

Anyone can submit an idea of any kind (leisure, business, altruistic, etc.). It only needs one requirement: to make clear how it would contribute to improve our environment so that the Technical Committee can validate it and it meets the purposes of lateuaterra.org.

What do I have to take into account before launching a campaign?

Crowdfunding works thanks to a community that commits to the project and contributes part of the funding or their own personal effort to carry it out. Therefore, you need a network of economic and diffusion supporters who have committed to give visibility or, in the best case, financial contributions to the project. Some promoters create a list of people, associations or entities that they know will participate in the campaign or that could be of interest to them, updating it as the 39 days go by and taking into account the potential that the Internet has in this sense.

Networks can also be great allies to achieve this goal: Facebook, Twitter, Whatsapp, Instagram, Telegram… In addition, they allow you to study the reactions and test the reception among your followers of the idea you want to raise.

What is the best budget for my project?

Crowdfunding is all or nothing, that is, if the budget for a project is 600 euros and you are left with 545 euros, you lose all the money. Under this condition, designed to ensure that all projects are developed in optimal conditions, experience tells us that it is preferable to raise the target in tranches than an exorbitant amount. It is clear that each project is different and has different requirements that will vary the funding, but there are certain conditions that can give you an idea of what you are able to achieve: your previous support, the rewards you have proposed to develop the project, your followers, the originality of your idea, the environmental impact you can achieve…

How do I choose my rewards?

The reward is your way of thanking the project for the support it receives, but it is also the exchange for the money invested. Try to make them as imaginative and different as possible depending on each contribution and the different types of backers that may exist around the world. And essential: thank them for their support and comply with the deadlines established for the distribution of the rewards.

How does communication influence?

Communication is a determining factor in your campaign. The campaign is active for 39 days and during that period you need to have different communication actions planned to help spread your idea. We have to think about the channel: we have to move the project in the media, but also in social networks, generating new content and promoting the involvement of your backers or potential contacts so that they can spread the word themselves. But… Don’t worry! Lateuaterra.org will advise you and help you to give visibility to your project.